YouTube CEO Susan Wojcicki said the platform knew the controversial decision to hide dislikes would face criticism. That was one of the revelations she made during an interview with YouTuber Ludwig Ahgren.
In a recent episode of The Yard, Wojcicki stressed that the decision wasn't made all of a sudden. In the first place, the company calculated how creators will react to these updates to predict the effect of potential backlash. Here's what she said about the changes:
We have to do what is the right thing for the ecosystem as a whole.
She admitted though that there were cases when the company couldn't predict community reactions, citing YouTube Rewind 2018, a video by YouTube that became the platform’s most-disliked video of all time with over 19 million dislikes:
We had no idea that the Rewind video in 2018 was going to go badly.
Wojcicki also confessed that she owns "a few" non-fungible tokens; however, she declined to name collections. The YouTube CEO hinted the company is exploring the potential of the NFTs market as a revenue stream for creators.
Read also: YouTube is working on NFT support feature
She particularly pointed out that NFTs can become an "important form of monetization" for creators, referring to social tokens. Unlike other platforms that rely on marketplaces like OpenSea for verification purposes, YouTube has its own system called Content ID:
We are in the best position to verify which assets belong to which creators.
She added that the platform is aware of auctions where YouTubers sell their videos as NFTs, naming particularly the "David After Dentist" video, which was sold as a token for $10,000. Apparently, YouTube doesn't want to stand aside and lose the money flow:
If creators are selling their videos as NFTs... that's an important form of monetization. I don't think it will be good if that all happen on another platform for many reasons.
Besides other topics, Wojcicki also revealed that YouTube is currently working on a new form of monetization for Shorts creators after the company came under fire over updated terms of its fund for micro-video creators. Although Wojcicki didn't go into detail, she mentioned the new form of payouts will be "more scaleable."