YouTube has revealed a new set of features it has in the works for 2022 for content monetization. In a blog post, YouTube Chief Product Officer Neal Mohan teased a group of tools for creators, viewers, and partners.
For example, the San Bruno-based company will introduce new capabilities so that creators could express themselves even more with new video effects, editing tools, and more. Moreover, creators could also reply to individual comments by creating a Short.
YouTube is also exploring new ways to make money with Shorts, including building branded content through BrandConnect, integrating fan-funded features like Super Chat into Shorts, and bringing the ability to shop directly from a Short.
Digital creators will also get a feature that allows creators to go live together. Here's how Mohan explains the idea behind collaborative streaming:
The ability to “go live together” should hopefully open up streams to more casual conversation and interactions with other creators, making it easier and more fun to go live. Creators will also be able to grow their network and reach, and their communities will have a chance to interact and build connections.
To expand a range of monetization, YouTube is also working on gifted memberships, where followers could purchase a channel membership for another viewer in the livestream.
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Last but not least, Web3. Mohan says the company believes in new technologies "like blockchain and NFTs." Although he didn't elaborate on Web3-related projects, he noted that YouTube is exploring "verifiable way for fans to own unique videos, photos, art, and even experiences from their favorite creators could be a compelling prospect for creators and their audiences."