Warner Music Group (WMG) has partnered with The Sandbox to build its own music-themed world in the metaverse. According to a blog announcement, WMG became one of the world’s biggest music companies to take the first steps into the metaverse realm.
Oana Ruxandra, chief digital officer & EVP, business development at Warner Music Group, said:
On the LAND, we’ll develop persistent, immersive social music experiences that defy real-world limitations and allow our artists and their fans to engage like never before.
WMG has already purchased an ESTATE, that will be used as some sort of a portal through which users can integrate with the company in The Sandbox.
Under the agreement, The Sandbox will also sell a LAND at a later date, where users can buy coveted LANDS adjacent to the WMG property. However, it remains unclear which artists will appear within The Sandbox.
This isn't the first The Sandbox auctions with big brands. In December 2021, The Sandbox announced the so-called "Mega City" in a partnership with a group of Hong Kong artists and entrepreneurs.
As part of the initiative, The Sandbox also sold LAND near Hong Kong tycoon Adrian Cheng, PwC Hong Kong, musician Dough-Boy, game IP Little Fighter and others.