Vimeo, a video-sharing platform, now requires creators to upgrade their accounts to a custom plan, which would cost them $3,500 a year, The Verge has learned. Top creators are now faced with the choice: to upgrade, decrease bandwidth usage, or leave the platform.

Lois van Baarle, a creator from the Netherlands who joined Vimeo 13 years ago, says she was shocked when Vimeo made a claim:

I've never had it where a platform reached out to me and was like, 'Pay up, or get off our platform,' basically.

According to reports, several other Patreon creators have also received the same notice from Vimeo. Officially it remains unclear what is the cause for the change. Channel 5, another account on Vimeo, also got the message from the platform with a new custom plan for it starting at $7,000 a year.

Read also: Vimeo boosts the creator economy with a new program

The move comes after Vimeo CEO Anjali Sud said in a letter to shareholders in February, that the company is no longer the "indie version of YouTube."