Following Nike, Microsoft, and Mcdonald's, Victoria's Secret is the next company to join the metaverse craze with a new filing indicating the leading specialty retailer of women's lingerie plans to join the virtual reality.
According to the documents filed with the US Patent and Trademark Office, the company is interested in "entertainment services" with "retail store services featuring virtual goods." Although the Ohio-based company didn't specifically mention the metaverse, the filing clearly indicates the company wants to join the space of virtual worlds with its own "virtual environments and virtual fashion shows."
Moreover, Victoria's Secret also hinted it might issue its own non-fungible tokens (NFTs) as the documents show the company also might trade "digital collectibles using blockchain-based consensus protocols and smart contracts."
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The move comes shortly after Kobe Inc, the late basketball star estate managed by his wife Vanessa Bryant, also filed three trademark applications for digital items to protect the basketball player's name in the metaverse.