Ukrainian news outlets team up on a joint crypto project called "Keys for Kyiv" to distribute unique content through non-fungible tokens. According to a press release, local news outlets Novoye Vremya, Ukrainska Pravda, and Hromadske want to sell a collection of 10,000 NFTs this season.
NFTs, which cost $99.99 each, reportedly provide access to original content stored in an NFT-aimed platform VAULT. The Ukrainian media outlets will reportedly drop unique photos, videos, links to stories, and recommended readings. Sevgil Musayeva, Editor-in-Chief of Ukrainska Pravda, said:
We feel our responsibility to inform the world about the current situation in Ukraine truthfully and in time.
Although no timetable was revealed, the companies said that the proceeds from the sale will support the media organizations and their efforts to sustain their reporting and operations in Ukraine and beyond.
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If all 10,000 are sold, nearly $1 million dollars will be raised in support of the publications, efforts, the press release says.