Twitter is embracing for the great wealth transfer as the social media giant formed a new group with younger users who will experiment with new features, The Washington Post has learned.
The social network particularly hired Michael Sayman, 24, who joined Facebook at age 17 after being recruited by Mark Zuckerberg. At Facebook, Sayman worked on Instagram Stories and Facebook Groups.
Working on the so-called "0-1" group, a prodigy from Silicon Valley will help the San Francisco-based company on building experimental features. He said:
Twitter is a very different product for young adults, and most people are unaware of that. People in the media look at Twitter as an important news platform. That is not how young adults use Twitter at all. Their perception of Twitter is much more varied, encompassing news for some, but not for many others.
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Although it remains unlcear on what exactly Twitter is planning to do with young users, not everyone approves this step. Shaina Zafar, chief marketing officer at JUV Consulting, says the platform should be careful not to alienate young users. She explained:
Things like Twitter spaces aren’t the right way to engage with young audiences because we feel so much fatigue digitally since covid.
Twitter's move comes as millennials are banking on the great wealth transfer. According to reports, the so-called silent generation (77-94 years old) and the baby boomers (57-75 years old) upon their death will transfer approximately $30 to $68 trillion to their children.