Twitter is now allowing its users in India to tip creators via Paytm, a payment gateway option. The feature is available to all users above the age of 18 in India on mobile applications for Android or iOS, The Indian Express reports.
With Paytm, users can send donations via Unified Payments Interface (India's payment network), credit card and debit cards, net banking.
India ranks third on the list of countries that use Twitter as of October 2021. According to data from Statista, there are over 24 million users in India who actively using the social network. In terms of the number of users, India follows Japan (over 58 million users) and the United States (over 77 million).
Twitter launched Tips to all users in September last year. Besides Paytm, the social network giant also supports payments via Bandcamp, Cash App (including crypto), Patreon, and Razorpay. It remains unclear though how many Indians are using the feature so far.
Read also: India weighs 30% tax on NFTs income
That being said, it seems that not all creators-focused initiatives from Twitter find support from the community. For example, TechCrunch earlier found out that last year only .005% of Twitter’s monetizable US users (~37 million) had signed up for the Super Follow feature, which allows creators to charge a monthly fee for exclusive content.
Analysts from Sensor Tower estimated that at the minimum price point for Super Follows ($2.99), only 2,000 users (0.005%) of Twitter's US user base subscribed to Super Follow.