TikTok is testing a dislike button for comments that will be seen only by those who pushed the button. With the new feature, TikTok wants to let individuals identify comments they believe to be irrelevant or inappropriate, the company said in a blog post.
Besides the private dislike button, TikTok also wants to allow community members to filter all comments for manual review, or filter comments that contain keywords they have selected. The company added:
Creators can also select who can comment on their content from Everyone, Friends (followers who they follow back) or No One. The 'Everyone' setting is not available to those below age 16.
Although no timetable was revealed, TikTok said it will update on the outcome of these tests and whether the features will roll out in full "in the coming weeks."
The move comes a few months after YouTube hid dislike numbers for all viewers except for video publishers themselves. Later, YouTube CEO Susan Wojcicki revealed in an interview with YouTuber Ludwig Ahgren that the company in the first place calculated how creators will react to these updates to predict the effect of potential backlash.