TikTok's monopoly on the creators market has just intensified as its stars Emily Bear and Abigail Barlow won the 2022 Grammy for Best Musical Theater Album, for "The Unofficial Bridgerton Musical."
According to Variety, the project — inspired by the Netflix series "Bridgerton" — beat out Andrew Lloyd Webber's "Cinderella," the cast recording of "Girl from the North Country," "Les Misérables: The Staged Concert" and "Stephen Schwartz’s Snapshots." Here's what Barlow had to say during the speech:
A year ago when I asked the internet, 'What if ‘Bridgerton’ was a musical?' I could not have imagined we would be holding a Grammy in our hands. We want to thank everyone on the internet who has watched us create this album from the ground up, we share this with you.
Bear added that the duo tried to use the maximum of TikTok for engaging with their fans as part of the creative process:
Abigail and I have seen the power of TikTok for years, and decided to invite fans to watch our writing sessions in real-time and give their suggestions on the creation of the ‘Unofficial Bridgerton Musical.‘
Barlow, in turn, emphasized that the project owes its success to its fans who supported "two young women with a crazy dream and watching their journey every step of the way."
In January, To The Moon reported that TikTok has become a vital part of indie creators as fans on the social network are connecting with artistry in a different way.
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