TikTok is desperately jumping through hoops in an effort to make big brands and indie creators friends as the platform has rolled out another ad program called "Branded Mission" aimed at financing creators for the content they make.

According to TechCrunch, the new initiative is available only to those who are at least 18 years old and have at least 1,000 followers. With the new program, advertisers could incentivize creators to create more content for an ad video in return for a reward. Each "challenge" will have its own budget so creators could see in advance how much money they have the potential to earn if their video is selected.

A spokesperson for TikTok told TechCrunch that in addition to cash payments, creators could also get more traffic. However, Branded Mission is currently in beta, which means that the program will be available for broader markets later this year. The spokesperson added:

With Branded Mission, we're excited to bring even more creators into the branded content ecosystem and explore ways to reward emerging and established creators.

Although TikTok already has a variety of ad programs for creators, the latest one is expected to work best for newbies.

To The Moon earlier reported that TikTok rolled out a new ad program that shares revenue with creators. The so-called TikTok Pulse helps advertisers to boost their campaigns with the help of the top content in TikTok's For You feed. The company also allows creators to earn a stake from the new program but only for those that have at least 100,000 followers.

Read also: TikTok stiffed creators with Creator Fund