The Sandbox, a virtual world where players can build, own, and monetize their experiences on the Ethereum blockchain, will create the so-called "Mega City" in a partnership with a group of Hong Kong artists and entrepreneurs.

As part of the initiative, The Sandbox will sell LAND tokens on January 13, 2022, that will allow players "to purchase choice spots" near Hong Kong tycoon Adrian Cheng, PwC Hong Kong, musician Dough-Boy, game IP Little Fighter, and others.

Read also: The Sandbox Aims to Polygon, Reveals Plans for DAO

The Sandbox has already sold 70% of its LAND NFTs. Existing LAND owners include Binance, CoinMarketCap, and Pranksy among others. The announcement comes shortly after The Sandbox backer True Global Ventures 4 Plus revealed plans to put $25 million into Web3 startups.