Spotify is allegedly working on support for non-fungible tokens (NFTs) as it has started polling its users about their thoughts on digital collectibles, Music Ally first reported. While no details have been disclosed so far, the report says American DJ Steve Aoki and British indie pop-rock group The Wombats have joined the list of select users that can test the new feature on Android devices in the US.
Artists can put their NFTs on their profile pictures, while users can tap them and check them out on NFT marketplaces. A spokesperson for Spotify said:
Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles.
The spokesperson added that the Stockholm-based company routinely conducts "a number of tests" to improve artist and fan experiences:
Some of those tests end up paving the way for a broader experience and others serve only as an important learning.
Although Spotify doesn't plan to sell or offer any NFTs, the company has already faced criticism. While some expressed dissatisfaction with the company's move, the others went on to threaten Spotify if it were to add the feature:
The move comes just a week after Spotify launched on Roblox, an online gaming platform, its own virtual land called "Spotify Island." The hub allows players to interact with each other with the help of 3D avatars and play interactive quests.