Spotify's standalone app called Greenroom launched in 2021 is now rebranded as Spotify Live and will be a part of Spotify's main app. The company wrote in a blog post that the change reflects its belief in the future of live-audio creators and live experiences.
From now on, the main app will feature live content from "select original programming" via the creator’s podcast or artist page. Those who want to participate in the chat or join the host onstage will still need to head to the Spotify Live app to do so. The company said:
To kick off this exciting evolution of our live-audio offering, we’ll be highlighting our top audio creators through exclusive, first-of-its-kind programming in addition to the full slate of original programming we’ve already introduced.
Spotify acquired Betty Labs — and its product, originally known as Locker Room — for $62 million in March 2021. Originally, the app was focused on live sports content only, but after Spotify rebranded it as Greenroom, the app started hosting Spotify's existing playlists.
In the meantime, Spotify wants to drive growth through new technologies, including Web3, as the platform is seeking a Senior Backend Engineer with experience in Amazon Web Services or Google Cloud Platform.
As To The Moon earlier reported, the company is looking for a candidate to help Spotify with building new experiences to "foster connections with younger audiences." Although no details regarding Web3 were given, the post says the successful candidate will deliver growth by expanding on Spotify's "differentiated content products."