Snapchat has rolled out a new feature dubbed "Custom Landmarkers" that allows creators to build augmented reality (AR) experiences for local places. With this feature, users can scan a structure or building with LiDAR — a method for determining ranges by targeting an object with a laser — and load it directly into Lens Studio. Then, they can author AR on top of that structure and publish a Lens with a Custom Landmarker.

According to a blog post, the new feature is available as part of Lens Studio — a platform where creators and artists can build products inside AR. Snapchat says that with Custom Landmarkers users will be able to tell "richer stories about their communities through AR." The company added:

As we continue to evolve our augmented reality platform, we want to ensure the experiences creators make ultimately support the wellbeing of our community and improve the ways they relate to the world around them.

According to reports, a group of creators has already made a few experiences with the new feature. For example, creator QReal turned the storefront of the city's first independent bookshop into a paper pop-up book.

Snapchat says its Snap AR platform has grown up to 250,000 creators so far. As per TechCrunch, creators from more than 200 countries have already made 2.5 million lenses that have been viewed more than 3.5 trillion times.

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