Shopify, a platform for digital commerce, is rolling out a new service called "Linkpop" that turns influencers' audiences into customers through the dedicated link-in-bio page. The platform particularly allows Instagram and TikTok creators to promote their products by adding shoppable links.
Shopify Head of Product Amir Kabbara said in a statement that the platform was designed to unify all links merchants post across social channels:
What’s even better, we’ve made it a shoppable destination so it’s easy to purchase products directly on Linkpop, which is a win-win for merchants and buyers alike.
To use Linkpop, creators don’t need a Shopify store. However, merchants can upgrade their pages with a Shopify subscription that starts as low as $9 per month.
The website's FAQ states that merchants could also analyze how their link-in-bio page is performing, as well as the performance of each individual link. The platform counts tracking metrics such as the number of visits to your page, the number of clicks on each link, and more.
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Shopify's new service comes after reports said that Linktree, another launchpad for content managing from the link-in-bio industry, had raised $110 million in an equity funding round led by Index Ventures and Coatue Management. The latest funding also brought Linktree's valuation to $1.3 billion.