A blockchain game called SYN CITY has appointed a five-time Grammy Award nominee Swae Lee as its new Chief Entertainment Officer. According to Roy Liu, SYN CITY Co-Founder, the decision has been made to help the game to “surpass the next level.” Talking to FXEmpire, Liu said:

“Our ambition was always to attract intellectual capital and talent to augment our constant, live feedback with our community via Twitter Spaces, TikTok, and more.”

With the appointment, the game plans to bolster its marketing strategy, including content creation, influencer marketing, and licensing. It remains unclear though how exactly Lee will be involved in the game development.

SYN CITY is a blockchain game based on the Binance Smart Chain. As of press time, the game is not released yet. However, the game developers have already raised over $3.5 million in cryptocurrencies in less than 20 minutes through an initial game offering (IGO) on Binance.