PricewaterhouseCoopers, a multinational consulting giant, has unpacked main use cases for non-fungible tokens (NFTs) in a recent sports industry outlook for 2022. According to the report, there are three main use cases for NFTs in the sports area:

  • Collectible NFT sales.
  • Season ticket member NFTs.
  • Virtual access tokens.

The London-based company says collectible tokens will still be mainly used as some sort of trading cards on marketplaces. However, this isn't the case for season tickets and virtual access tokens.

In the first case, NFTs can open access to a new experience. In the second case, the tokens are similar to traditional loyalty programs but different in a way they can allow "special access during games, plus new forms of social experiences and opportunities to engage with teams, athletes and other fans within a metaverse." PwC believes that NFTs can eventually shape fan experience and boost bottom lines.

Read also: Curated fund raises $30 million to buy NFTs

To The Moon earlier reported that Crypto.com in a partnership with LeBron James airdropped 5,500 non-fungible tokens through the hidden QR code in the Big Game commercial. The NBA star said the idea behind the movie and NFT airdrop is that he wanted to ensure that "communities like the one I come from are not left behind."