The industry of digital restaurants is actively attracting money from investors as the space offers a brand new way for creators to build their products. The latest project from the space Popchew, a New York-based startup that helps creators with launching their own food brands.
With Popchew, creators can take control over branding, menu ideas, and marketing, while the startup itself will handle the rest. Founded in 2021 by Rushir Parikh and Nick Sopchak, the startup is working in more than 20 cities all across the US.
The startup already launched two brands in a aprtnership with influencers: Bitcoin Pizza with investor Anthony "Pomp" Pompliano and Wing SZN in partnership with YouTuber Zias.
Parikh told TechCrunch the idea behind the startup is that recently people began actively turning food into content. He added:
You see food everywhere on Instagram and TikTok, and we felt the future of food could be creators. However, it is hard for creators to get into food unless they are a mega celebrity working with a food company.
The New York-based startup already partenered with over 100 restaurants. Backed by Long Journey Ventures, the startup raised $3.6 million in seed funding to build on its core food experiences and invest in product, engineering and operations.
Besides Popchew, the food market is also attracting cash flow into other startups. In April last year, French food startup Taster raised $37 million in a Series B funding round from Octopus Venture and Battery Ventures. In October 2021, food tech startup Better Brand closed a $2.5 million funding round led by Seven Seven Six, a venture capital firm founded by Reddit co-founder Alexis Ohanian.