Patreon has published the results of its "Creator Census" survey, where 13,000 people from 113 countries were interviewed about their attitude to crypto, the most popular format of content and more. Here's what the company's report essentially says:
Video is the king
Video format remains the main (38%) creative medium used by content makers. Most of the topics cover politics, comedy and modeling. Writing takes the second place (17%) with podcasting gaining 14%.
According to the results of the survey, 80% of creators work alone, while 11% are part of a team. Podcasters are most likely to work in teams (39%), while visual artists are most likely to work as a team of one (94%), Patreon said.
It seems content makers aren't much interested in disruptive payment solutions as only 9% of the respondents said it would be crucial to them to have this feature. Over 40% said they don't want this feature at all. Another 30% simply don't care.
Ironically, the one-time tips feature appeared to be mostly requested by respondents as over 60% said it would be crucial to them with only 1% of respondents being against that update.
At the same time, Patreon said it's aware of hot debates around the impact of web3 on the creator economy. However, the company added it will still do its research to "understand how applications of web3 would affect creators, both positively and negatively."
Creative activity can be exhausted. But that doesn't stop the majority of creators from growing their audience as 90% picked that goal as the main one. A quarter of creators also focus on more collaborations with other creators (25%), followed by those who want to expand a team for business purposes (18%).
For 2022, Patreon ranked respondents' answers to focus more on its further priorities. Among them are: a native video player, improved posting, and content organization.