In December 2021, Mike Shinoda released a six-minute 45-second long generative mixtape called ZIGGURATS in the form of non-fungible tokens (NFTs)
They were sold out in a matter of minutes.
The description of the NFT project says:
While many popular projects are on the Ethereum chain, Mike chose Tezos for this project because it's a "green NFT," using about two million times less energy than Ethereum or Bitcoin. This allows for much lower transaction ("gas") fees and environmental impact.
However, not everyone welcomed Shinoda's efforts warmly Some users pointed out that the amount of work that would require to integrate NFTs into a video game "makes no sense." A Twitter user under the @dark1x alias responded to Shinoda's suggestion to add support for crypto mechanics:
Is the NFT owner going to pay Epic to try and fit skin from another game into Fortnite? This is not an automatic thing.
Although the Linkin Park co-founder admits that gamers don’t trust all the pay-to-play initiatives (e.g. paid loot boxes) because they used to consider them as a way "to sell you snake oil," he still believes that NFTs can finally solve this long-standing problem:
He agrees the NFT market is full of spam — and there's no way to stop it yet But he's still convinced that communal online experience "seems to be moving" in a blockchain direction whether ESG supporters like it or not.
Besides ZIGGURATS, Shinoda also publishes content on other Web3-related platforms like Audius, a decentralized music streaming protocol for musicians and fanbase based on Solana. Shinoda particularly dropped exclusive tracks on Audius, which can be bought with the platform’s native token AUDIO.
Music isn’t the only area where Shinoda is trying to express himself
For instance, he participated in the creation of the GRAILS NFT project. Shinoda secretly made NFT #14 called “In My Head” illustrating animated abstract symbols and characters in anime style.
Shinoda actually wasn’t the only famous member of this collection as other celebrities such as Gary Vaynerchuk, Alexis Ohanian, Larva Labs and others also had a hand in creating GRAILS, an exclusive collection made in total by 20 artists. The specific feature of the collection is that artsts’ names were revealed to buyers only after the mint.
Read also: Larva Labs hid secret NFT prize in Meebits
Born in Panorama City, Los Angeles, Mike Shinoda, 45, has always been on the creators' side
In 1998, Shinoda graduated with a Bachelor of Arts in Illustration and got a job as a graphic designer. However, his path in this way wasn't easy as it was full of scam deals, to say the least. In an interview with MDR JUMP, Shinoda recalls:
I was just waiting for that time when the music would like take off enough that I could quit the illustrations jobs.
At the end of the 90s, Shinoda co-founded Linkin Park with Rob Bourdon and Brad Delson. Then in October 2000, Linkin Park dropped the world-famous debut album called Hybrid Theory. From that moment, Shinoda went full in music mode.
He also founded a hip hop side project called Fort Minor in a collaboration with the Styles of Beyond band and other artists back in 2004. The particularly popular song was "Remember the Name" which was used in promotional TV trailers for the 2006 movie Gridiron Gang, The Karate Kid, TV show Numb3rs, and the film The Smurfs 2.
And Shinoda remains fully committed to his community as he even launched his channel on Twitch, where he streams video games and music production. As of press time, his channel called OfficialMikeShinoda has got almost 265,000 followers. His Discord server counts over 10,500 members.
Who would have known that 17 years later the tragic, unexpected death of Linkin Park lead vocalist Chester Bennington would bring Shinoda back in the graphic space, but with a focus on technologies.
Read also: Mike Shinoda Reveals Special NFT Art