Although it might seem the National Football League (NFL) keeps a low profile with crypto, it's steadily moving toward the space by giving all attendees of this weekend's Super Bowl commemorative tickets in the form of non-fungible tokens (NFTs).
As part of its efforts to test the sentiment of sports fans, the NFL gave away all the attendees of the Super Bowl a free premium keepsake of their individual tickets as an NFT.
Bobby Gallo, SVP, Club Business Development at NFL, said the association witnessed "great success" with one-of-a-kind fan experience at Super Bowl LVI in Los Angeles:
Collecting ticket stubs has always been something our fans love to do, especially for the season’s biggest game and offering customized Super Bowl NFTs allows us to enhance the gameday experience, while also enabling us to further evaluate the NFT space for future ticketing and event engagement opportunities.
Moreover, the NFL had been pretty serious with its crypto plans in 2021 as well. According to reports, from July through December 2021, the NFL spent more than $600,000 lobbying the US Securities and Exchange Commission, the White House Office, the Department of Justice, and the Department of Commerce on "blockchain issues."
And the association made it clear it's willing to continue moving toward the crypto space featuring ads for crypto companies and sports betting websites worth millions of dollars.