Mercedes announced Tuesday it will digitize its G-Class into non-fungible tokens (NFTs) as part of the NF-G Challenge, Highsnobiety has learned.
The Stuttgart-based producer of luxury and commercial vehicles will get an NFT version of the G-Class in a partnership with international NFT-artists, such as Antoni Tudisco, Baugasm, Klarens Malluta, Charlotte Taylor and others.
The NFTs will be dropped on January 23 on Nifty Gateway, a marketplace for digital collectibles. Users will get a limited purchase timeframe of one hour, with the floor price ranging from $222 up to $1,554.
The German company will also raffle the physical version of the G-Class between all NFT holders if and when the drop hits $1 million collective sales. Another one will be held when the total sales reach the $2 million mark.