Manchester City is collaborating with Sony for its ambitious project to build a football stadium inside the metaverse, inews.co.uk has learned. According to the report, the project will also support skeletal-tracking technologies developed by Hawk-Eye.
Although no details on the practical levels were given, the football club is reportedly also exploring other ideas, including fans meeting players and purchasing virtual products.
Nuria Tarre, CMO at City Football Group, said the whole point of a metaverse is to recreate a game, where users could watch it live. She added:
...you’re part of the action in a different way through different angles and you can fill the stadium as much as you want because it’s unlimited, it’s completely virtual.
However, as of press time, Manchester City nor Sony made any official announcements regarding the matter. Meanwhile, the Walt Disney Co appointed its executive who held the title of SVP of consumer experiences and platforms as its new head to lead metaverse-related projects.
Disney CEO Bob Chapek said in a staff letter that the company has an opportunity to connect universes into an "entirely new paradigm" for how audiences experience.