A freemium social media reference landing page Linktree now allows its users to upload non-fungible tokens (NFTs) in an effort to "build a community around ownership," TechCrunch reports, citing a spokesperson for the company.

In addition to showcasing up to 6 NFTs on Linktree by connecting a digital wallet at OpenSea, an NFT marketplace, creators can also lock any link using a contract address and reward owners of NFTs from that collection with exclusive access.

NFT showcase demo. Source: techcrunch.com
NFT showcase demo. Source: techcrunch.com

And even if that's not enough, Linktree also offers a special paid-only feature called "NFT Background," where the platform verifies manually an NFT that can be used as a background for a profile with a special verification badge. This feature is available only to those, who signed for a "Starter" pack, which starts at $5 per month. All the back-end data is managed in a partnership with OpenSea.

The move comes a week after Instagram began testing NFTs with select users in the US. The social network already allows users to feature digital collectibles minted on such blockchain networks as Ethereum and Polygon, with Flow and Solana coming soon.

In March, Linktree raised $110 million in an equity funding round led by Index Ventures and Coatue Management. With the latest funding round, the company's valuation hit $1.3 billion.

Founded in 2016, Linktree is basically a tool that allows creators to bring all social media in one place by sharing multiple links. Linktree CEO Alex Zaccaria says such a high valuation may be due to the fact that Linktree was the first platform to solve the problem of multi-platform management.

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