Jimmy Fallon has once again reminded his audience about how cool it can be to have a non-fungible token (NFT), but this time his indirect promotion did not go unnoticed.

In a recent episode of The Tonight Show, Jimmy Fallon and his guest, Paris Hilton, shared their experience of buying Bored Ape Yacht Club (BAYC) NFTs.

Fallon seemed to have wanted to remind his audience once again that he had bought his BAYC token via MoonPay, a cryptocurrency startup founded four years ago in Miami and backed by investment firms Tiger Global and Coatue.

Fallon first revealed his purchase in November 2021. He said back then he had bought the NFT via MoonPay, "which is like a PayPal but for crypto."

This time, however, Fallon's indirect ad was noticed by the media.

Read also: Tesla's Musk trashes Twitter over NFT support, faces backlash

According to reports, The Tonight Show host might have violated Comcast's —NBC's parent company — workplace policy, under which their employees can not "let outside interests or activities interfere with [their] business judgment or responsibilities to the company."

Promoting the Bored Ape franchise and his own NFT can be seen as a conflict of interest, writes NFT Evening.

However, the news outlet found that NBC sees no issue at all as a spokesperson for the company insisted that Fallon did not violate any conflict of interest policy. According to the spokesperson, hosts are at liberty to promote outside projects such as books and movies.