Instagram is now helping newbie creators by improving their posting practices via Creator Lab, a new hub that shares insights and exclusive content from successful creators.
The new arm includes video explainers from established Instagram stars about how creators can boost their content monetization, optimization, and techniques to grow subscribers. Instagram says:
We've asked some of our favorite creators to share what they wish they had known when they got started and what they've learned along the way through trial and error.
The Menlo Park-based social network giant says the hub will share takeaways around 3 themes that are essential to achieving sustained success: expressing oneself, building community, and growing long-term.
The move comes shortly after Instagram announced enhanced tags that allow creators to share and view contributions to a photo or video post. The company believes the feature will ensure that influencers get credit for their content.
Read also: TikTok rolls out Spotify killer
In February, Instagram began testing a new way for creators to make money on its platform. At the start, the social media giant wants to see how the feature works with a small group of US creators.
The feature — which is yet in the alpha mode — allows content makers to offer their followers paid access to exclusive Instagram Live videos and Stories. All the exclusive content will get a special purple ring that will help creators stand out in the comments section.