Instagram has officially started testing NFTs with select users in the US, the company said in an announcement. The social network already allows users to feature digital collectibles minted on such blockchain networks as Ethereum and Polygon, with Flow and Solana coming soon.
Once the feature will be available to all, users could tie their NFT with popular cryptocurrency wallets like MetaMask or Rainbow, with Coinbase, Dapper, and Phantom coming soon. Moreover, Instagram said there will be no fees for showcasing and integrating NFTs.
Instagram says it's collecting and organizing public data from open blockchains like Ethereum to allow automatic tagging of both the creator and collector. The company added:
It’s critical that our early efforts in this space empower diverse voices and that underrepresented groups have access to emerging digital assets like NFTs.
Moreover, Instagram says its parent company Meta will help reduce the emissions impact tied to minting digital collectibles on Instagram by purchasing renewable energy.
Meta's head Mark Zuckerberg revealed in March at SXSW that the social network eventually plans to allow users to "mint things" within the company's environment.
Instagram first started exploring NFTs in December 2021. Back then, the company’s head Adam Mosseri said during an AMA via his Instagram account that Instagram wanted to find out how it could make NFTs “more accessible to a wider audience.”
Read also: Instagram's Mosseri teases new 'hidden gems'