Fortnite's developer Epic Games is set to raise stakes in a bid to cash in on the accelerated hype around the metaverse by rolling out the Unreal Editor for the free-to-play Battle Royale game.
In an interview with FastCompany, Epic Games CEO Tim Sweeney said that the North Carolina-based video games developer & publisher is going to release the Unreal Editor for Fortnite so that "anybody can build very high-quality game content and code [...] and deploy it into Fortnite without having to do a deal with us–it's open to everybody." He continued:
About half of Fortnite play time by users is now in content created by others, and half is in Epic content.
Apparently, Epic Games badly wants to get the same amount of glory that Roblox had earlier this year after a whole bunch of big companies (e.g. Logitech and Spotify) launched their digital hubs inside of the game:
Now people are also looking at Fortnite, and at Roblox, as ways of reaching users. Along with that, we’re building an economy, and it will support creators actually building businesses around their work and making increasing amounts of profit from the commerce that arises from people playing their content.
What's more, Epic Games is going beyond just simply expanding its devkit tools for creators. As To The Moon earlier reported, Epic Games and the LEGO Group teamed up for an ambitious plan to build a safe metaverse for kids. To reach that milestone faster, Epic raised $2 billion in a funding round from Sony Group Corporation and KIRKBI, the family-owned holding and investment company behind The LEGO Group.