Zestworld, a subscription-based platform for comics creators, has raised $9.37 million in a Series A funding round led by General Catalyst, Business Insider has learned. The proceeds will help the New York-based startup to take on major publishers including Marvel and DC, the report says.

Reddit Co-Founder Alexis Ohanian — who's one of Zestworld's backers — said in a press release cited by TechCrunch that the current landscape for comic creators to publish their work digitally and connect with fans "is abysmal." He added:

Zestworld is bringing together every aspect of the comic creator business and community into one centralized platform that is disrupting how comic creators publish and own IP, as well as enabling fans to connect with creators directly in entirely novel ways.

Although no timetable has been set, Zetsworld plans to roll out a comic-optimized newsletter platform, give creators an IP management tool, and, reportedly, add support for non-fungible tokens (NFTs) with metaverse events.

Read also: Marvel Studios co-founder joins NFT market

In January this year, To The Moon reported that Line's marketplace called "Creators Market" triggered a wave of interest shortly after the launch as the platform gave creators a tool to sell their artworks in the form of stickers.

As per reports, those who have entered the top of sticker creators on the marketplace made up to $10 million.