Adidas is teaming up with Prada for their new project dubbed "adidas for Prada re-source."
According to an announcement, the collaboration will feature user-generated art in the form of a non-fungible token (NFT).
The international brands will accept photos for the so-called open-Metaverse NFT project, where 3,000 photos will be minted as NFTs and later compiled into a "single mass-patchwork NFT" designed by digital artist Zach Lieberman.
Read also: Tesla's Musk trashes Twitter over NFT support, faces backlash
Adidas emphasizes that the NFT project is completely free as contributors will get full ownership rights over their NFTs. Polygon-based NFT collage will be dropped on a digital art market SuperRare.
The sports clothes and accessories giant says it will send "a majority" from the proceeds to Slow Factory, a non-profit organization for charity.
