According to Forbes, there are over 50 million content creators on social channels like YouTube, Instagram, Twitch, and TikTok. Two million of them make six-figure salaries working full-time, which brings one thing into perspective. Thriving in the content creation industry can fatten your pocket. But where do you begin if you're new in the content creation industry and what does it take to become a proficient content creator?
Let's explore content creation from the beginning to give you a clear perspective of how it works. After that, we'll dive into four simple ways to become a successful creator.
What is the сreator economy?
It's a combination of content creators like artists, influencers, musicians, bloggers, videographers, designers, and creatives who leverage technology to build an audience and earn money directly or indirectly.
The Creator economy also entails companies providing content creation tools, platforms like social media, and monetization software applications.
Content creators produce educational, informative, or entertaining materials that resonate with the challenges and interests of their audience. They create content like blog posts, podcasts, videos, photos, ebooks, and infographics, then post them on platforms like Twitter, YouTube, Instagram, TikTok, and Twitch.
Today, businesses hire content creators to produce educational materials that engage customers and promote their brands. That means you can earn handsomely full-time or part-time as a good content creator.
But how do you become a good content creator?
Step 1: Define and understand your target audience
Knowing your audience inside and out is the first step to becoming a proficient content creator. That's because it determines the type of content you'll create and the platform you'll use to drive desired results.
For this reason, you need to define who your target audience is, how you want to reach them, and where you can find them. Then, dive deep into research and identify the audience's interests, pain points, fears, challenges, and opinions to create content that taps into their deepest felt needs.
You should ask yourself questions like: what's the audience's gender and age? What's their line of work, and where do they live? What do they do in their free time? Are they married, engaged, single, or have children? What matters the most in their life?
These questions give you the foundation to imagine your ideal fan base that will happily consume your content. That way, your work gets lots of views, shares, comments, likes, and drives business results.
In short, the key to creating engaging content is to make each viewer, reader, or listener feel like you are directly addressing them. The only way to achieve that is to connect with them to a personal level.
Step 2: Establish your unique voice or style
You can be sure of cut-throat competition in the content creation industry. After all, you're not alone in offering observations, entertainment content, advice, and thought leadership.
You'll have to compete for attention with hundreds of thousands or millions of content creators on different platforms.
So, how do you stand out from the crowd?
While you can diversify in a new content platform or promote your materials on different channels, your competitors will do the same.
The best way to be exclusive in content creation is to infuse your voice or style. After all, there's only one you in the entire world. Readers or viewers will click on your content for details, but they return for the personality.
For instance, if you're writing about making money online, don't just spit out new facts and insights. Instead, offer comparisons, real-life examples, and personal experiences that justify the information you are dishing out.
Even if you're creating content for businesses that restrict opinion-based and informal insights, you'll always have a unique perspective of approaching various topics and ideas.
That said, developing your unique style or voice when creating content helps you build and engage your audience. It's also an advantage when applying for a content creator position in brands that are hiring.
Step 3: Practice regularly
Flexing your brain muscles that enhance creativity is critical in content creation. It helps you work through ideas that might hide in your head and are worthy of becoming an engaging blog post, video, podcast, or social media content.
Regular practice will sharpen your content creation skills and improve your speed in producing engaging content, which helps build consistency in sharing your ideas or creativity online.
It also puts you in a great position when applying for jobs as a content creator. That's because you'll already have the experience and confidence to work on projects.
For this reason, figure out a specific time to handle something related to the content you create. The time you set aside can be as little as 15 minutes daily to explore ideas and thoughts that boost your content creation skills.
Step 4: Learn from the industry experts
Industry experts know what works and what doesn't, which they usually share with their audience. Learning from them can open your eyes to a new perspective in content creation or inspire you in a way that helps grow your skills.
You'll know what works perfectly on a particular platform and how to tailor your content to your audience's needs. After all, industry experts are not pros for nothing.
They've successfully tested ideas and strategies then narrowed them down to what works well. You'll quickly become a successful creator if you can borrow these strategies and execute them in your content creation.
Additionally, experts are often on top of industry trends. Following them on social media, subscribing to their newsletters, or visiting their blogs can give you an idea of what's trending in your content creation niche.
That way, you get to create valuable content that fascinates your fans or transforms their lives.
Content creation is a continuous process that pays off massively with your audience. Once you decide the specific area you'll focus on and draft the content creation process, you'll generate profitable creative work that delights your fans.